Sakina Poonawala’s journey started with a deep fascination for how visuals evoke emotions how the right colors, forms, and storytelling can make something feel just right. With a background in psychology, she was drawn to the way people instinctively connect with design, often before they even realize it. That curiosity soon became a passion, leading her to explore branding, illustration, and visual identity where creativity meets strategy to craft something truly impactful.

From its humble beginnings, Madns has grown into a creative practice known for its distinctive approach to branding and visual identity. Sakina’s deep understanding of storytelling and design allows her to craft brands that are both striking and purposeful. With a commitment to blending strategy and creativity, Madns helps businesses build strong, memorable identities that leave a lasting impact. Today, it stands for helping businesses establish strong, memorable brands and online presences, making it a trusted partner for companies looking to elevate their brand identity and digital footprint.