Overview

Inspired by the slang term for intense heat and passion, Calentón is a hot sauce brand that embodies bold flavors and an electrifying attitude. The visual identity captures this fiery essence through a striking color palette of pink, maroon, green, and beige, paired with expressive typography and dynamic design elements. Every detail from the packaging to the branding reflects the brand’s fearless personality, making Calentón more than just a condiment; it’s an experience that ignites the senses.

This project was all about embracing intensity both in flavor and design. Calentón isn’t just about heat it’s about energy, excitement, and adding that extra spark to everyday moments.