Overview

Chaisip is a contemporary tea brand that blends tradition with modern aesthetics, creating a warm and stylish sipping experience. The project focuses on crafting a refined yet inviting brand identity through elegant typography, a soothing color palette, and thoughtfully designed packaging. With a balance of heritage and minimalism, Chaisip transforms tea drinking into an indulgent ritual while maintaining a cohesive and immersive brand presence across packaging and digital platforms.

This project started as a simple idea to capture the warmth of chai in a way that feels fresh and familiar at the same time. I wanted it to be more than just a brand, but an experience that brings comfort, nostalgia, and a little bit of everyday indulgence. This project was a blend of storytelling and design, where every detail was shaped to make chai feel as special as the moments we share over it.