Overview

Inspired by the untamed spirit of Indian women, Chingari represents their resilience, independence, and power. The brand embodies raw energy through bold visuals, earthy yet vibrant colors, and strong, expressive typography. Rooted in local culture and stories, it shines a light on women who challenge norms, embrace their identity, and spark change in their communities. Every design choice is a reflection of their fire—unapologetic, fierce, and unstoppable.

This project was about more than just design it was about honoring the voices, struggles, and triumphs of real women. Chingari is a reminder that every spark, no matter how small, has the power to ignite change.