Overview

Rooted in the beauty of growth and transformation, Blume is a brand that embodies grace, femininity, and quiet strength. Inspired by nature’s delicate yet resilient forms, the visual identity blends soft, flowing elements with refined typography and a gentle color palette. Every detail is designed to evoke a sense of calm, confidence, and effortless elegance, making Blume a reflection of beauty that blooms from within.

This project was about capturing the essence of femininity not just as something delicate, but as something powerful in its softness. Blume is a reminder that beauty isn’t loud; it flourishes in its own time, in its own way, effortlessly and unapologetically.